The scenario: Harper & Voss represents 2,400 claimants in a consumer privacy settlement against NovaBloom Cosmetics. The list went quiet months ago. Each claimant must sign two documents before the deadline. The runway: 60 days, four phases, 24 total sends.
Every party here is fictional. The structure, cadence, and copy are exactly what we deploy in production.
Legacy administrators rent SMS from one vendor and e-signature from another. Every touch is a metered line item, so their cadence gets rationed.
Run this campaign on a vendor-stacked cost structure and every one of those 57,600 touches lands on an invoice: per-message SMS fees, per-envelope signature fees, per-lookup verification fees. The rational response is to send less. That's exactly what legacy admins do, and it's why matters stall halfway to threshold.
We own the document signing engine, the SMS and email delivery, the claimant portal, and the AI agent that answers replies on both channels. The twenty-fourth touch costs us what the first one did: almost nothing. So the cadence gets designed around one question only, what makes claimants finish, and it shows up in the completion numbers.
The pressure builds deliberately. Legitimacy first, persuasion in the middle, urgency only when the deadline is real.
Each phase has one job. The cadence steps up only when the previous job is done.
Days 1–14 · 2x per week. Re-establish legitimacy. The firm's name does the work.
Days 15–38 · 2 to 3x per week. Social proof, the firm's work on their behalf, group momentum.
Days 39–56 · Every 1 to 2 days. Deadline named at exactly 7 days out. Pressure becomes explicit.
Days 57–60 · 2x per day. Twice-daily countdown, midday and evening, through the deadline.
A selection from the 24 sends. Every message carries the claimant's PIN and ID so signing is never more than one tap away.
The list is cold. The first job is legitimacy, not pressure.
Hi Maria,
You're in a NovaBloom settlement represented by Harper & Voss.
Here's where things stand: your documents are ready and waiting for your signature at groupsettle.com. You haven't signed yet, and we want to make sure you don't miss your window.
To sign, go to groupsettle.com and enter your PIN (482916) and Claimant ID (NB-20347). You'll sign two documents. That's it.
Why this message exists: skepticism is the top reason dormant claimants ignore outreach. Naming the doubt and inviting verification through the firm's own line converts the suspicious segment no reminder can reach.
The middle of the campaign does the persuasion work. Each message is built around one dominant trigger.
Why this message exists: by week four, remaining non-signers have a reason. Inviting a reply surfaces the objection so our AI agent can clear it in real time. A reply is also the strongest re-engagement signal on the list.
The tone shifts. Forfeiture language arrives first, then the deadline date at exactly seven days out. Never earlier: a deadline named too soon loses its power by the time it matters.
Why this message exists: the attorney's first-person voice is reserved for exactly one high-stakes late send. It lands harder than any administrator message, and using it once keeps its weight. The firm approves the wording.
Midday and evening, every day, through the deadline. The suppression list re-pulls before every batch so signers drop out in real time.
Every campaign is built to the firm and the case, not from a fixed template.
Every message sends on behalf of the firm. The firm's name is the authority anchor, the firm's phone number appears on select messages for verification, and the attorney's own voice is reserved for one late send with firm-approved wording.
This sample is a 60-day arc. We've run 22-day sprints at near-daily frequency and longer campaigns with a slower open. The ratchet compresses or stretches to fit the deadline.
Claimants who signed one of two documents get their own warmer sequence acknowledging what they already did. Signed claimants suppress automatically, in real time.
Because we own the signing technology, we can deliver each claimant a direct signing URL by text, removing the portal login step entirely. On one recent campaign this was the single biggest conversion lever.
Replies on SMS and email are answered by our AI agent in real time. Simple questions clear on the spot. Anything legal or sensitive escalates to a human, or to the firm.
Opt-out on every SMS, honored instantly. No payout language before signing. No manufactured claims, no false countdowns. Copy the firm can stand behind.
$9.99 per fully signed claimant. $11.99 if we hit your threshold. $1,200 minimum.
Pricing and threshold bonus per our Terms. $1,200 engagement minimum. This sample uses fictional parties throughout.