Your Claims Administrator Measures Activity. We Measure Conversion. That's Why Your Threshold Is Still Their Problem.

You have seen the report. It arrives halfway through the campaign, formatted nicely, full of numbers that are supposed to make you feel like things are moving. Notices mailed. Emails delivered. SMS messages sent. Open rates. Click rates. The report looks thorough. It looks like progress.

And then you look at the number that actually matters: signed releases returned. That number is stuck at roughly half your claimant list. It has been stuck there for weeks. The administrator's report doesn't treat that as a problem. It treats it as the end of the story.

I have talked to enough managing partners to know that this is the moment the mood shifts. Because now you realize the threshold in your settlement agreement (75, 80, 85 percent of claimants returning signed releases) is somehow still your problem. You paid full freight for a vendor that measured its own effort, declared success, and left you holding the gap.

The Activity Trap

Legacy claims administrators were built for class actions. In a class action, notice is the deliverable. You send a packet, you log that it was sent, you file a declaration, and you are done. Activity is the job.

Mass arbitration does not work that way. The settlement agreement requires individual signed releases and closing statements from a supermajority of claimants. Sending the document is step one. Getting it signed is the job. And getting it signed by the 600th claimant on the list requires a fundamentally different set of tools and a fundamentally different mindset than getting it signed by the first 300.

Legacy administrators do not have that mindset. They have the class action mindset wearing a mass arbitration label. So they send the notice, they follow up once or twice, and then they hand you an activity report that looks great on paper but leaves you 30 points short of your number.

What Conversion Actually Looks Like

At GroupSettle (MassARB by GroupSettle, a division of Send It By Text), we built the operation around one metric: fully signed claimants. Release and closing statement, both executed. That is the only number we care about because it is the only number that determines whether the firm hits its threshold.

The mechanism starts with native document signing. We did not bolt on a third-party e-signature tool and call it integration. Document signing is built into the same session as every other step, so a claimant who opens the link can read, understand, and sign without leaving the page, without downloading an app, without creating an account. Friction kills conversion, and we removed every unnecessary click.

From there, the funnel is SMS and email, working in tandem, timed and sequenced to catch claimants at different points in their day and in different stages of readiness. For claimants who go quiet on text and email, AI voice outreach picks up the phone. It is not a robocall. It is an AI-driven conversation that can answer basic questions, address hesitations, and walk a claimant back to the signing link.

And underneath all of it sits the AI super agent, handling over 80 percent of inbound claimant inquiries by text and email. This is the part no one talks about, but it is the part that makes the funnel work. A claimant who has a question and gets an answer in two minutes signs. A claimant who has a question and waits three days for a call back does not. Scale that across hundreds or thousands of claimants, and the AI super agent is the difference between stalling at 50 percent and reaching 75 or 80.

The Numbers Behind the Model

GroupSettle charges $9.99 per fully signed claimant. That includes campaign customer service, signature procurement, and funds disbursement. The legacy rate for similar work runs $20 to $25 per head, and that rate typically does not include the persistence layers that actually drive completion past 50 percent.

How is $9.99 possible without cutting corners? Because GroupSettle owns the entire technology stack through Send It By Text. Document signing, SMS, email, AI voice, KYC, disbursement. All built, not licensed. A legacy administrator licenses those capabilities from five different vendors and marks each one up. Strip out five layers of margin stacking and the cost structure changes completely. This is not a promotional rate. It is the natural price of a vertically integrated stack with no legacy baggage.

In the matters we run, GroupSettle delivers roughly 50 percent more effectiveness on completion compared to what firms report experiencing with legacy providers. That is not a published benchmark from a third-party study. It is what we observe, matter after matter, when a funnel built for conversion replaces a workflow built for contact.

The Part of Our Fee That Rides on Your Outcome

Here is where the model gets interesting. If the matter reaches the firm's release threshold, our rate steps up from $9.99 to $11.99 on every signed claimant, including the early ones. That $2 threshold bonus is the only outcome-linked component of our fee. Miss the threshold and the firm pays $9.99. Hit it and we earn $11.99.

No legacy administrator ties a single dollar of its invoice to whether you reach your number. They bill per notice sent, per hour logged, per task completed. Their revenue is the same whether you hit 50 percent or 90 percent. Ours is not.

That $2 is small in absolute terms. But it changes everything about how we run a campaign. Every decision, from the timing of the third SMS to the scripting of the AI voice call to the priority queue in the super agent, is shaped by the fact that part of our revenue depends on getting you across the line. A vendor that measures activity has no structural reason to care whether activity converts. A vendor whose fee is partially tied to the outcome does.

The Right Question to Ask Your Next Administrator

The next time a claims administrator sends you a progress report, ask one question: what percentage of claimants on this list have returned a fully signed release and closing statement? Not how many were contacted. Not how many opened an email. How many signed.

If the answer is 50 percent and the report treats that as normal, you are looking at a vendor that was built for a different job.